When you write, you should pretend that you, the writer, see something in the world that’s interesting, that you are directing the attention of your reader to that thing in the world, and that you are doing so by means of conversation.
Steven Pinker
Step 1: Wonder at something.
Step 2: Invite others to wonder with you.
Point at things, say, “whoa,” and elaborate.
Austin Kleon, Steal Like an Artist