by Ann-Margret Hovsepian
In this post and in this one, I shared several tips for submitting flawless copy. What we do as writers is obviously crucial. We must write with excellence, meet our deadlines, and keep learning. There are countless practical tips and guides for writers and most of them are fairly easy to understand and implement. Continue to hone your craft and never skimp on this.
However, it’s possible to do all the right things and to write perfectly but still not succeed as a writer. That’s because, unless it’s only a hobby, writing is more than a craft. Unlike diamond cutting or brain surgery or atom splitting, a writing career goes beyond sheer skill and requires the ability to communicate and connect with others. With very few exceptions—if any—writers cannot succeed on their own. We rely on editors, publishers, teachers, and our audience. And whenever a pursuit involves other people, it also involves our character, our personality, our attitudes, and even our approach to life in general. Building lasting relationships with editors is invaluable and, over the past 25 years of freelancing, I’ve pinpointed four qualities in particular that will make a writer a winner.
#1 – BE PROFESSIONAL
It doesn’t matter if you’ve been writing for six decades, six years, or six hours. You can still present yourself as a professional, the first step to being taken seriously. That doesn’t necessarily mean wearing a suit or carrying an expensive briefcase. You’ll probably mostly deal with publishers and editors by phone and email and not see them face to face. But your phone calls and emails should be handled with courtesy. Your emails should be written as perfectly as your manuscript. Follow the publisher’s lead in terms of how informal you are in your emails.
If you’re going to print business cards, make them good quality. If you’re not good at graphic design, err on the side of making your cards simple. This applies to your website, blog, Facebook page, and so on. Invest in learning—not only about writing, but also about marketing and social media, about finances, and about time management!
Be organized. Be reliable. When you have an assignment or project to work on, organize your time and stick to your writing schedule. Keep your work area tidy. Run a tight ship if you need to submit invoices and keep track of everything.
#2 – BE CREATIVE
Creativity has less to do with artistry or reinventing the wheel, and more to do with looking at things from different angles, solving problems, and presenting familiar concepts in fresh ways. Always follow your editor’s instructions, but don’t be afraid to ask, “What do you think about this idea I had? What if we approached it this way?” Even if your idea isn’t used, your editor will appreciate your initiative and creativity and will know that you care about the assignment beyond simply making a quick delivery and getting paid. Wow your editor by going beyond the assignment when you can. But don’t change the assignment—that’s not creative, it’s annoying.
Don’t wait for inspiration to hit you. Look for it all around you. Listen to people when they share stories. Read a lot. Observe nature. Write things down in a notebook or keep a file for ideas you don’t yet know what do with.
Don’t be afraid to diversify and to work on multiple projects, especially if you want to make a living writing. Not only does this ensure you have something to work on when one project finishes, but the creativity you apply to one project will help the other, and you will stretch yourself and grow as a writer. You may also discover a stream of work you hadn’t considered before. Be willing to try new things and don’t be afraid to fail. Failure is rarely fatal.
#3 – BE HUMBLE
First of all, be YOU when you write. Embrace your quirks and weaknesses and work with your strengths. This kind of honesty and vulnerability is appreciated by editors and readers. You may be the only person who can write what you’re writing the way you’re writing it. Don’t cross the line of oversharing inappropriately but don’t hide yourself either as that will stifle your creativity and make your work dry and less believable. If your editor can’t stomach your writing, your readers may never get the chance to.
Don’t patronize. Don’t preach. Don’t whine. And be willing to work hard. Remember WHY you are writing: to serve your readers and not to sell books or become famous. (Unless, of course, those are your motives, but that’s a whole other conversation.)
This ties in with being professional but it starts with the quality of humility: Be upfront about what you can or can’t do and notify your editor about any setbacks or possible delays immediately. Most editors are understanding and reasonable when they know you are doing your best.
Be teachable and open to feedback and correction. Even if you are sure your editor is wrong, discuss the problem with civility and graciousness. Don’t be stubborn because, truly, editors usually know better. If you don’t understand an assignment or correction, just ask. Guessing about it may end up wasting a lot of time—yours and the editor’s—if you guess wrong.
#4 – BE IRRESISTABLE
The first three qualities will already put you ahead of the game. But it never hurts to add a pretty bow to a gift or delicious frosting to a cake. Here are a few suggestions of how to do that as a writer:
- Underpromise and overdeliver–not the other way around.
- Get better and better with each assignment. Don’t slack off just because you’ve developed a good rapport with an editor. You can perhaps be more casual but NEVER less professional.
- Treat your editor like a human being. Be gracious and caring, recognizing that he or she may be under a lot of pressure and you’re not the only writer in the pipeline. Editors get tired and sick and have families and lives, too.
- Be joyful in your work. Put your heart into it and love what you’re doing. . .otherwise maybe you shouldn’t be doing it.
- Build community. Writers are known to be introverts. It’s fine if you want to work in solitude or if you’re not very social. But, as we said before, writers must serve their readers, and that means you must be prepared for a certain level of engagement with them. The more you do this, the more likely it is the reach of your writing will grow, especially if your readers learn they can trust you.
To recap, every writer should be professional yet creative, humble yet irresistible. If you focus on developing these qualities as you also work on improving your craft, there is no reason you shouldn’t do well as a writer. Have fun!