Your first duty to the reader is to make sense. Everything else—eloquence, beautiful images, catchy phrases, melodic and rhythmic language—comes later, if at all. I’m all for artistry, but it’s better to write something homely and clear than something lovely and unintelligible.
Paticia T. O’Connor, Words Fail Me (Harcourt Brace, 1999)
Make Sense: Write Clearly
